Gaya APA

,peter, C. (2004). If you,re so berilliant , How come your brand isn.t working hard enough : kunci sukses manajemen merek . Jakarta: Kencana.

Gaya MLA

,peter, Cheverton. "If you,re so berilliant , How come your brand isn.t working hard enough : kunci sukses manajemen merek". Jakarta: Kencana, 2004. Text.