Gaya APA

Swayne, L, E., Ginter, P, M. (1993). Cases in strategic marketing . Englewood Cliffs, New Jersey: Prentice-Hall.

Gaya MLA

Swayne, Linda, E.., Ginter, Peter, M.. "Cases in strategic marketing". Englewood Cliffs, New Jersey: Prentice-Hall, 1993. Text.