Gaya APA

Cheverton, P., Bangun, A, W. (2004). If you're so brilliant...how come your brand isn't working hard enough? = Kunci sukses manajemen merek . Jakarta: Elex Media Komputindo.

Gaya MLA

Cheverton, Peter., Bangun, Anna, W.. "If you're so brilliant...how come your brand isn't working hard enough? = Kunci sukses manajemen merek". Jakarta: Elex Media Komputindo, 2004. Text.