Gaya APA
Czeipiel, J, A.
(1992).
Competitive marketing strategy
.
Englewood Cliffs, NJ:
Prentice-Hall, Inc,.
Gaya MLA
Czeipiel, John, A..
"Competitive marketing strategy".
Englewood Cliffs, NJ:
Prentice-Hall, Inc,,
1992.
Text.