Gaya APA

Stanton, W, J. et al (1991). Fundamentals of marketing : marketing perspectives from business week to accompany (10th.ed). New York: McGraw-Hill, Inc..

Gaya MLA

Stanton, William, J.. et al. "Fundamentals of marketing : marketing perspectives from business week to accompany". 10th.ed New York: McGraw-Hill, Inc., 1991. Text.