Gaya APA

Raff, S., Collins, T. (1990). The great marketing turnaround : the age of the individual and how to profit from in . New Jersey: Prentice Hall.

Gaya MLA

Raff, Stan., Collins, Tom. "The great marketing turnaround : the age of the individual and how to profit from in". New Jersey: Prentice Hall, 1990. Text.