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Analisis SWOT teknik membedah kasus bisnis

BAB I PENDAHULUAN
1. Definisi Perencanaan Strategis
2. Konsep Strategi
3. Tipe-Tipe Strategi

BAB II KERANGKA ANALISIS STRATEGIS
1. Proses Pengambilan Keputusan Strategis
2. Strategi Fungsional
3. Proses Analisis
4. Kerangka Analisis Kasus
5. Analisis SWOT sebagai Alat untuk Formulasi Strategi
6. Cara Membuat Analisis SWOT

BAB III TAHAPAN PERENCANAAN STRATEGIS
1. Tahap Pengumpulan Data
2. Tahap Analisis

BAB IV PERUMUSAN STRATEGI PEMASARAN
1. Pengertian Pemasaran
2. Unsur-Unsur Utama Pemasaran
3. Konsep Pemasaran dan Perilaku untuk Analisis Kasus

BAB V PERUMUSAN STRATEGI OPERASIONAL
1. Pengertian Manajemen Operasional dan Strategi Operasional
2. Proses Pengembangan Strategi
3. Komponen Strategi Operasional

BAB VI METODE ANALISIS KEUANGAN
1. Analisis Neraca dan Rugi/Laba
2. Analisis Rasio Keuangan
2.1. Rasio Likuiditas
2.2. Leverage Ratio atau Solvability Ratio
2.3. Rasio Aktivitas
2.4. Rasio Keuntungan
3. Tingkat Pengembalian Investasi
4. Analisis Pulang Pokok (Break Even Analysis)

BAB VII KRITERIA KEBERHASILAN STRATEGI PADA ABAD KE-21
1. Dalam Kondisi Posisi Persaingan yang Kuat
2. Membangun Kekuatan Kompetitif
3. Risiko Strategi pada Persaingan Generik
4. Taktik Persaingan Bisnis
5. Perencanaan Strategi Fungsional
5.1. Membangun Kekuatan Pemasaran
5.2. Membangun Kekuatan Produksi
5.3. Membangun Kekuatan Keuangan dan Manajerial

BAB VIII KASUS DI BIDANG BISNIS
1. Kasus Perusahaan Kontraktor PT Construct
2. Kasus PT Semen Sementil
3. Kasus PT Ritelho
4. Kasus PT Depstor

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Informasi Detail
Judul Seri
-
No. Panggil
HD30.28.R36 / c.
Penerbit
Jakarta : .,
Deskripsi Fisik
viii, 188 hlm. ; 23 cm.
Bahasa
Indonesia
ISBN/ISSN
9789792289152
Klasifikasi
HD30.28.R36
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAGEMENT -- PLANNING
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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