Gaya APA

Mehta, S, , C., Prasad, K. (1980). Marketing : environment, concepts and cases . New Delhi: Tata McGrawhill Publishing Company.

Gaya MLA

Mehta, Subhash, , C., Prasad, Keshav. "Marketing : environment, concepts and cases". New Delhi: Tata McGrawhill Publishing Company, 1980. Text.