Gaya APA

McCarty, E, , J., Brogowicz, A, A. (1981). Basic marketing: a managerial approach . Homewood: Richard D. Irwin Inc..

Gaya MLA

McCarty, E., , Jerome., Brogowicz, Andrew, A.. "Basic marketing: a managerial approach". Homewood: Richard D. Irwin Inc., 1981. Text.