Gaya APA

McCarty, E, J., D, P. (1984). Basic Marketing : a managerial approach (8th edition). Homewood, ill: Richard D. Irwin.

Gaya MLA

McCarty, E., Jerome., D, Perreault,William. "Basic Marketing : a managerial approach". 8th edition Homewood, ill: Richard D. Irwin, 1984. Text.